Turner’s Cartoon Network, together with some heavyweight partners in Singapore, will be hosting its biggest ever branded event in Southeast Asia. Attracting industry talent from around the world, the two-week Cartoon Network Animate Your Life (May 26-June 10) will share with 80,000 participants the mechanics – and the creativity – behind some of the most iconic kids shows.
Hosting workshops and leading interactive activities will be animation talent from around the world. John Fang, Executive Producer of legendary toon, Ben 10, comes all the way from Cartoon Network Studios in Burbank, California. Vaibhav Kumaresh, creator of award-winning Lamput, will be flying in from his studio in Mumbai. They will be joined by Cartoon Network Asia’s executive creative director, Glenn Bartlett.
Vishal Dembla, General Manager of Turner in Southeast Asia, said: “Together with our partners and some truly world-class talent, we’re designing an event for families that will connect, entertain and enrich. We know that Singaporean kids love Cartoon Network’s shows and games on their screens. This event will show them exactly how all that animation awesomeness comes together to fuel their own creativity.”
Cartoon Network Animate Your Life is co-presented by Cartoon Network Wave, the soon-to-launch, fully-branded cruise liner. The event is also supported by Singapore Tourism Board’s Leisure Events Fund, Prudential Singapore, Official Radio Partner CLASS 95 and Supporting Radio Partner 987, and Official Multimedia Partner Singtel.
“With its compelling branding and rich edutainment content, Cartoon Network Animate Your Life holds strong appeal for Singaporeans and visitors with young children. An event featuring such recognisable and well-loved cartoon characters will also further cement Singapore’s standing as a global family-friendly destination,” added Ms Carrie Kwik, Executive Director of Arts, Entertainment and Tourism Concept Development, Singapore Tourism Board.
Cartoon Network Animate Your Life will be held at Gardens by the Bay’s Bayfront Plaza with characters from The Powerpuff Girls, We Bare Bears, Adventure Time and Ben 10. The festival will offer a fairground of fun inflatable obstacle courses, carnival games and creative workshops. It covers 6,000 square metres and more than 80,000 visitors are expected during the 16-day event.
Subscriber competitions hosted by Turner’s distribution partners are also running across Asia Pacific from nearby Malaysia, and as far away as Australia and the Philippines. Campaigns will also run across Cartoon Network’s multiple on-air, online and social platforms.
Singapore’s art scene will also be represented through a first-time partnership with local group – Band of Doodlers, and a locally-created only experience – Animate Yourself – which gives fans the chance to recreate their likeness as their favourite Cartoon Network character.
Singapore has been hosting several Cartoon Network initiatives recently. Cartoon Network Wave announced that it will make its maiden voyage from Singapore, while Sentosa FunFest hosted a We Bare Bears inflatable attraction in March. The bears currently feature on the city’s EZ-Link stored-value travels cards in a current promotion.