Advanced Television

Roku: OTT ads 67% more effective than broadcast

April 26, 2018

Video ads on the Roku OTT platform are 67 per cent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku. Applebee’s, H&M, McCormick and Truvia participated in the research.

The study, Under the Hood of Over-the-Top Measurement,

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Categories: Ads, Advertising, Articles, Broadcast, Consumer Behaviour, OTT, Research