Roku: OTT ads 67% more effective than broadcast
April 26, 2018
Video ads on the Roku OTT platform are 67 per cent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku. Applebee’s, H&M, McCormick and Truvia participated in the research.
The study, Under the Hood of Over-the-Top Measurement,
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Impressive Starlink deployment rate
- Bank: Space industry worth $1tn by 2040
- Xona Space wants 259 LEO satellites
- 36 major airlines now committed to Starlink
- Quilty: Top 5 Washington Satellite show takeaways
- Space Wars: Starlink vs Amazon Leo
- Eutelsat seeks ISRO deal for launches
- Virgin Galactic sets prices for space tourists
- Devas vs Antrix rumbles on