Roku: OTT ads 67% more effective than broadcast


Video ads on the Roku OTT platform are 67 per cent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku. Applebee’s, H&M, McCormick and Truvia participated in the research.

The study, Under the Hood of Over-the-Top Measurement,

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration

1 Your Email address will be provided to Dataxis for fulfillment

*Required field

You must be logged in to post a comment Login