Sky launches horse racing channel
April 30, 2018
Following the launch of new, dedicated sports channels in 2017, UK broadcaster Sky Sports will now add a channel dedicated to horse racing.
‘Sky Sports Racing’ will replace ‘At The Races’ and will be available to every Sky TV customer in the UK and Ireland at no extra cost. It will be available in HD and produced from Sky’s studios in West London, bringing live racing from over 650 UK fixtures as well as exclusive international race meetings.
Ahead of the launch in 2019, a ten-year deal with Chester Race Company has been signed to bring live racing from Chester and Bangor-on-Dee to Sky Sports Racing from March 2019. The oldest racecourse in the UK, Chester was established in 1539 and was awarded the ROA Racecourse of the year in 2015 and 2016.
Regularly attracting crowds of up to 30,000 throughout its summer season, Chester also hosts the prestigious Boodles May Festival which saw subsequent winners of the Derby, Oaks, King George VI and Queen Elizabeth Stakes and the Prix de l’Arc de Triomphe all racing last year.
“We’ve seen a great reaction from our customers to launching dedicated sports channels and this takes us to another level,” advised Barney Francis, Managing Director of Sky Sports. “Horse racing is a massive sport that Sky has been involved in for two decades, now we will have a channel to give our customers more of what they love every day. Adding Chester and Bangor-on-Dee is fantastic news and we look forward to making Sky Sports Racing a new home for racing fans.”
“We’re delighted to announce this new deal and long-term partnership,” declared Richard Thomas, Chief Executive of Chester Race Company. “We believe it secures a positive and exciting future for Chester and Bangor-on-Dee Racecourses and fits squarely with our values and ambitions. We know Sky Sports will move the dial in the way our racing is covered but more than that we are excited by the prospect of how we can communicate and promote racing and the Chester brand further. We see real value in what the partnership can bring across TV, digital and social media, for us and for our sponsor partners. There is a lot of crossover between our core audiences and an opportunity to extend our reach more broadly via the Sky family of channels including Sky Sports News. We will be working very closely with the teams at Sky Sports and ATR in what will be a genuinely collaborative relationship.”
“We very much look forward to working with Richard and his excellent teams at Chester and Bangor-on-Dee,” added Chief Executive of At The Races Matthew Imi. “The Boodles May Festival at Chester is a true highlight of the UK racing calendar and both tracks are very well supported and respected within the industry as well as being truly progressive in their outlook. Also, there is no better home for our new channel production facility than Sky Sports’ studios which are the best in the business and we believe Sky Sports Racing is set to be a game changer for racing. Later this year we look forward to presenting our plans in more detail to the major constituents in our sport and racing fans more generally.”
Sky Sports Racing, the eleventh dedicated sports channel, will be available on TV and on mobile through Sky GO for the first time, allowing customers to watch the channel in ways that suit them.
It joins the dedicated sports channels that were launched in the summer of 2017, Sky Sports Premier League, Sky Sports Football, Sky Sports F1, Sky Sports Golf and Sky Sports Cricket, alongside Action and Arena, Main Event, Sky Sports News and Sky Sports Mix.