Advanced Television

59% of advertisers’ digital budgets allocated to video

May 1, 2018

Fifty-nine per cent of marketers’ digital advertising budgets are currently allocated to digital video, a consistent climb in share since 2016, according to the Digital Content NewFronts: 2018 Video Ad Spend Study, released by the Interactive Advertising Bureau (IAB).

Furthering the trend, more than

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Categories: Ads, Advertising, Articles, Markets, Mobile, Research