hayu, an NBCUniversal SVoD service, has revealed plans to launch in Canada within 2018. This strategic territory expansion for the all-reality service, will extend the number of hayu subscriber markets to eight countries: hayu has been available in the UK, Ireland and Australia since March 2016 and in Norway, Sweden, Finland and Denmark since November 2017.
hayu features reality content, the majority of which debut on the service the same day as they premiere in the US, such as key series Keeping Up with the Kardashians and spin-offs, along with The Real Housewives and Million Dollar Listing franchises, among others.
The service will be available direct-to-consumer on a full array of devices (mobile, tablet, web and cast to connected smart TVs),
“Given that reality content is hugely popular in Canada, we are pleased to be readying hayu – an SVoD product with a proven track record – specifically curating the service for Canadian fans of the genre,” commented Hendrik McDermott, SVP, Branded On-Demand, NBCUniversal. “We look forward to introducing hayu to a whole new community and to establishing the kinds of innovative partnerships we’ve set up in other markets.”