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Research: Sport remains US pay-TV subs driver

May 8, 2018

Research from consulting firm Parks Associates shows that 27 per cent of US pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service, although OTT streaming options are having an impact.

“While broadcast and pay-TV remain

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Categories: Articles, Broadcast, Markets, OTT, OTT, Pay TV, Research