Tremor Video DSP, a programmatic video platform, and Grapeshot, a specialist in Contextual Intelligence, have announced the integration of Grapeshot’s pre-bid custom brand safety capabilities, which will be immediately available for Tremor Video DSP’s advertisers across all supply. The move reinforces Tremor Video DSP’s commitment to protect the investment brands are making in video and to ensure the optimal environment for the delivery of ads. The partnership enables enhanced contextual targeting and custom brand safety, allowing advertisers to reach audiences that consume the most relevant content in-the-moment.
“We are dedicated to ensuring brand-safe, fraud-free video advertising for our clients, so we are offering the solution for free to the brands and agencies we work with,” said Lauren Wiener, CEO, Tremor Video DSP. “Grapeshot shares this commitment, and as our trusted partner, we look forward to extending the protection their cutting-edge solution offers to our customers.”
Finding the right solution that keeps brands protected is more imperative than ever, with 75 per cent of brands claiming that they have experienced brand safety issues in the past year (GumGum). Grapeshot’s Contextual Intelligence offering scans and analyses the relationship of words on a web page to understand the true context, and filters out unfavourable environments—both standard and customized for the sensitivities of the brand—before an advertiser can even bid on it.
“Brand safety is a top priority for Dentsu Aegis Network and our clients, and it’s hugely important that our partners are aligned with our brand safety approach and best practices,” said Michael Law, EVP, Managing Director of Media Investment for Dentsu Aegis Network US. “We’re excited to see technology partners incorporate additional advertiser protection levers within their platforms. Tremor Video DSP’s integration of Grapeshot’s contextual intelligence to offer brand protection is a step forward in helping advertisers reach audiences safely and effectively.”
Tremor Video DSP’s pre-bid integration with Grapeshot’s Contextual Intelligence platform enables advertisers to reach the audiences most receptive to their messaging through customisation of contextual targeting, which ensures messages reach only relevant audiences, and custom brand safety, which prevents ads from being delivered in undesirable or irrelevant environments.
“Grapeshot applauds Tremor Video DSP’s commitment to offering brand safety across all available supply,” said Ryan McBride, VP, Platform Partnerships for Grapeshot. “By mandating pre-bid brand safety verification, Tremor Video DSP will help their advertisers reach the most relevant audiences in brand safe environments.”