Eutelsat Communications and TVN, a leading broadcaster in Poland, part of Discovery, have signed a multiyear, multi-transponder agreement, renewing capacity at the HOTBIRD position, Poland’s leading satellite neighbourhood.
This contract consolidates TVN’s resources on HOTBIRD, underpinning a relationship established over 20 years ago with the launch of TVN Group’s first channel in 1997. This renewed capacity will support TVN’s expansion into digital content, promoting an improved image quality and customer experience. TVN’s offer on HOTBIRD consists of 23 FTA and pay-TV channels, including 11 HD channels, such as TVN, the most-watched channel in Poland (in 16-49 commercial target group), TVN24, the country’s leading news network, and some of flagship lifestyle and DTT channels including TVN7, TTV, TVN Style, TVN Turbo, HGTV, the Travel Channel and Food Network.
Piotr Korycki, CEO and President of the Management Board of Discovery and TVN, said: “This partnership with Eutelsat further strengthens our relationship which has existed since TVN group’s inception. Through this agreement, we continue to place the broadcast quality of our channels at the heart of our strategy and pursue our ambition to reach the widest audience possible.”
Michel Azibert, Deputy CEO and Chief Commercial & Development Officer of Eutelsat, added: “Through this renewal agreement, we are strengthening our partnership with one of Central Europe’s most successful media groups. This agreement also highlights the leadership of the HOTBIRD neighbourhood, which hosts over 200 Polish channels, both in Poland and across Europe.”