US network technology giant Cisco has pulled all its advertising from Google’s YouTube platforms for “brand safety”.
In a blog post, Cisco Chief Marketing Officer Karen Walker said: “At Cisco, we would rather not wait for something bad to happen. While Google and Facebook have made some strides to combat the issue, at this time we have pulled all online advertising from YouTube until the platform has met our standards.”
“Sensitive issues in the media do sometimes spread faster than the media platforms’ algorithms can update, leading to what can be a brand-tarnishing experience […] Similarly, some content platforms are not properly monitoring and categorising the content on their sites as it is posted,” she continued.
The blog post, which went up on May 10th, has since been deleted from the Cisco website.