Grapeshot, the contextual intelligence provider that empowers brands to connect with consumers by unlocking the power of real-time context, today announced its new solution for bringing brand safety and contextual targeting to digital video. An industry first, Grapeshot’s new solution will provide essential contextual data to help publishers, sell side platforms, and advertisers connect the right content with the right environment, at the right time. The video offering bolsters Grapeshot’s contextual intelligence platform which enables pre-bid custom brand safety and predictive targeting across display formats.
As video is fast becoming the consumer’s content channel of choice, advertisers and publishers must ensure both brand-safe supply as well as contextually relevant inventory. According to eMarketer , US digital video ad spending will reach $29.61 billion in 2022, up from $17.87 billion in 2018.
Grapeshot’s new solution will address widespread advertising industry concerns surrounding transparency and brand safety in video advertising. Using contextual data to determine a video’s relevance and safety–and to inform dynamic ad distribution decisions–advertisers, sell-side platforms and publishers can:
“Video consumption is rapidly growing across the globe, and with that comes an increasing demand for advertising solutions that provide much-needed trust and transparency around video inventory,” said Andrew Smith, SVP Product Strategy for Grapeshot. “By introducing Grapeshot’s best-in-class contextual intelligence solutions to the world of digital video, we’re excited to provide the first-ever video brand safety solution for both publishers and supply side platforms.”
Grapeshot’s new video context solution features and benefits include: