Short-form video creation platform Wochit today announced partnerships with PA Images, the UK’s leading news, sport and entertainment image provider, and Deutsche Presse-Agentur (dpa), Germany’s largest news agency, that will bring millions of new content assets to the company’s proprietary library of pre-cleared material. This library, which includes videos, images, infographics, social posts and more, drives efficiencies for creators using the Wochit platform, enabling them to easily discover and incorporate timely and relevant materials into their productions.
Under the terms of the deal, PA Images will add six million photos, some which date as far back as the 1800s, from their vast archives. PA Images will also adopt Wochit’s video creation platform as part of their own video production toolset. For dpa, the deal includes the incorporation of their raw video feed, which significantly increases the availability of up-to-date news and event coverage from the German market.
“We are elated to have PA Images and dpa join the network of esteemed partners such as AP, AFP, Reuters and Getty, who are making their content available within our growing library,” said Jo Schmaltz, VP Global Content Partnerships at Wochit. “Access to these pre-cleared assets is one of the reasons many brands and media publishers turn to Wochit, and we’re are already seeing encouraging use of these new content sets”.
“In today’s competitive mediascape, news organizations need to deliver fresh content faster and across more distribution points while using fewer resources than ever before”, said Rainer Finke, Director International Marketing and Sales at dpa. “By integrating our feed with Wochit, we’re helping more media companies to meet these challenges and successfully engage audiences in timely and relevant news coverage.”
“Visual storytelling is critical to engaging audiences in an increasing fragmented media landscape, and to create truly compelling video stories, brands and media organisations require a rich array of impactful images. PA has captured millions of pivotal moments since its inception, and our archive features an even broader selection of images from around the world. PA Images is glad to support media organizations’ needs to create richer, more engaging videos in partnership with Wochit,” said Debra Healy, Digital and Commercial Director at PA Images.