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Survey reveals consumer priorities for the IoT

May 15, 2018

Digital age business transformation specialist CSG has revealed results of its global market survey, The Digital Future Report: IoT Edition, which evaluates consumer understanding, usage and sentiment about current and future IoT applications.

By 2030, it is projected that 125 billion connected devices will be part of our daily lives. As the IoT becomes increasingly commonplace in the digital world, CSG commissioned a survey to uncover how consumers are most actively taking advantage of the IoT, and where they see IoT-connected devices impacting their lives in the next three to five years.

“With the coming rollout of 5G connectivity, the age of the Internet of Things is beginning to unfold,” said Ken Kennedy, president of technology and product, CSG. “This survey shows that consumers are ready to embrace connected devices and use IoT technology to make their daily lives easier. As the IoT market continues to grow, we will see applications become part of daily life in the home, office environments, and tomorrow’s cities.”

Key insights uncovered in the report include:

  • Consumers today are wearing their IoT tech. From fitness trackers to smart watches, nearly half (45 per cent) of consumers surveyed own at least one wearable device today. Wearables are also seen as the most important IoT device today by 40 per cent of consumers.
  • There is a desire to make the ‘Smart Home’ a reality. Currently, less than a quarter (23 per cent) of consumers use smart home devices. However, the survey found that more than a third (36 per cent) are interested in testing out connected home applications.

As the IoT gets more complex, consumers want life to get easier. While many IoT devices coming to market today offer cutting-edge advancements or entertaining attributes, consumers want the IoT to have practical application. In fact, the majority (60 per cent) of consumers see the biggest value of the IoT in making life easier.

Categories: Articles, Consumer Behaviour, IoT, Research