Vimeo, the ad-free open video platform, has joined the Alliance for Open Media (AOMedia) as a Promoter member. AOMedia is a non-profit organisation formed by specialists in video with the aim to define and develop media technologies that address the need for an open and royalty-free standard for video compression and delivery over the web. Vimeo is a creator-first platform committed to providing the highest-quality video experience, and exploring technologies that will enhance the future of the industry. As a member of the Alliance, the platform will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1.
“Vimeo is excited and proud to join the Alliance for Open Media,” said Naren Venkataraman, Head of Technology, Vimeo. “We look forward to working alongside AOMedia members to shape the next-generation codec that will unify the industry and fundamentally improve video experiences for creators and viewers everywhere.”
The availability of AV1 as an open-source codec is a significant milestone in the ability to deliver a next-generation video format that is interoperable, open, optimised for internet delivery and scalable to any modern device at any bandwidth. AV1 enables more screens to display the vivid images, deeper colours, brighter highlights, darker shadows, and other enhanced UHD imaging features that consumers and businesses have come to expect – all while using less data.
“We’re pleased to welcome Vimeo to the Alliance for Open Media, reflecting the importance of online and live streaming engagement to achieve broad industry adoption,” said Gabe Frost, Executive Director, the Alliance for Open Media. “We look forward to Vimeo’s contributions to this significant initiative, which will open the door to a new era of openness and interoperability for internet video.”