Spain: Paramount Channel rebranding

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On June 10th, Viacom’s FTA Paramount Channel in Spain will officially become Paramount Network. Spain, the first country to launch Paramount Channel in 2012, is the first to rebrand following the launch of Paramount Network in the US earlier this year.

“Paramount Network has great positioning and fits perfectly with our strategy in Spain, where we have a strong offer to satisfy increasing audience demand for high quality general entertainment content in the competitive FTA space,” said Raffaele Annecchino, President and MD of Viacom International Media Networks Southern and Western Europe, Middle East and Africa, “Paramount Channel has achieved great results in Spain, but it’s time to evolve the brand even further, making the channel increasingly contemporary and relevant for the Spanish market.”

“Our channels have seen great success in markets around the world, and in Spain in particular,” said Jill Offman, EVP of the Paramount Channel / Paramount Network International and Comedy Central International, “As one of Viacom’s flagship six, we will continue to invest in premium entertainment as we further Paramount’s profile as a global TV brand.”

Inspired by over a century of cinema, the Paramount Network in Spain will feature bold, cinematic and relatable series, movies, factual and local productions, beginning with the premiere of the fifth season of popular Spanish local reality Alaska & Mario”: “El Huracán Mexicano  on June 10th. The new season follows the popular couple, accompanied by their inseparable family and friends, on a trip from Vicálvaro to Mexico to visit their origins.

Additionally, Paramount Network will give Spanish viewers a mix of general entertainment, including premieres of TV series The Librarians, NCIS: New Orleans, Father Brown and Grantchester, as well as iconic films including Dancing with the Wolves, Fight Club, 60 Seconds and The Three Musketeers

The largest ad-support movie channel in the world and Viacom’s fastest growing international flagship entertainment brand, there are now 11 locally scheduled versions of the Paramount Channel on-air internationally, and Spain joins the US as the second Paramount Network, bringing the number to 13 total. The Paramount Channel in Spain is consistently one of Viacom’s highest rating channels outside of the US, with its audience growing nine per cent year over year for the fiscal year to date. Additionally, the network saw double digit growth (+23 per cent) among females ages 25-59.


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