Telefónica, the leading Spanish telco, is set to launch the O2 brand in the country this September, with a low-cost convergent package.
With the launch, the company aims to compete with other low-cost convergent services from the likes of MasMovil, a firm that is increasingly gaining ground in the market to the detriment of the largest operators. It will also compete with Amena and Simyo (Orange) and Lowi (Vodafone).
O2, the same brand that is operating in the UK and Germany, will offer various convergent packages on FTTH.
O2 Spain will be led by Pedro Serrahima, former manager of Pepephone, acquired by MasMovil.