Disney-ABC TV Group’s Rosenblum steps down

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Bruce Rosenblum, president of business operations at Disney-ABC Television Group, has stepped down from the role after less than two years with the company.

In an internal memo , DATG president Ben Sherwood informed staff that Rosenblum’s departure arose from the recent restructuring of The Walt Disney Company, which was announced in March. The reorganisation included the creation of a new direct-to-consumer division, as well as the consolidation of the company’s business operations areas.

“While this restructure is vital to the company’s future, one implication is that many of Bruce Rosenblum’s responsibilities have been dispersed within the Company,” Sherwood wrote.

Prior to the restructuring, Rosenblum had oversight of global distribution, ad sales, digital media strategy, media operations and consumer insights. Many of those responsibilities were shifted to the newly created direct-to-consumer and international branch, led by Kevin Mayer, in March.

“After a number of conversations about other possible roles within Disney-ABC, I am sorry to share that Bruce has decided to depart the company at the end of May,” Sherwood continued. “I hope you’ll join me in saluting Bruce for the exceptional business acumen and television expertise he brought to our team, thanking him for his many contributions, and wishing him the best in his next endeavors.”

Rosenblum joined Disney-ABC in September 2016 after overseeing the launch of Legendary Entertainment’s TV and digital media division. Prior to that, he served as president of Warner Bros Television Group from 2005 to 2013.


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