Advanced Television

Forecast: Mobile Internet to reach 28% of media use

May 29, 2018

The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. Twenty-four per cent of all media consumption across the world will be mobile this year, up from just 5 per cent in 2011, according to advertising and marketing agency Zenith’s Media Consumption Forecasts 2018.

By 2020, Zenith expects

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Categories: Advertising, Articles, Broadcast, Consumer Behaviour, Markets, Mobile, Portable Media, Research