Sesame Workshop, the non-profit educational organisation behind Sesame Street, has launched a new Sesame Street streaming TV app for Vewd-enabled connected TV devices. The app features content from the 48 seasons of the children’s TV series and includes dedicated sections to Sesame Street characters including Big Bird, Elmo, Cookie Monster, Bert and Ernie and more. The new app is available on connected TV devices from Sony, Samsung, HiSense, TiVo, Vestel and many more.
The new app was built in partnership by Vewd, a specialist in enabling OTT, and Kaltura, a video technology provider.
“We’re excited to team with Kaltura and Vewd to accelerate our multi-platform distribution strategy,” said Jenny Gioia, Vice President, Multiplatform Programming, Sesame Workshop. “Working together, we can make Sesame Street content available on millions of devices helping kids everywhere grow smarter, stronger and kinder.”
“We’re excited that Sesame Workshop chose Vewd and Kaltura to further expand its digital presence,” said Gideon Gilboa, SVP Product & Marketing, Media and Telecom, Kaltura. “We’re also pleased to collaborate with Vewd – together we solve the technical and commercial challenges of creating, distributing and managing an app on a massive scale, which is critical to ensuring a successful OTT deployment.”
“Sesame Workshop is a cultural icon, having created the stories and characters that generations have grown up to love,” said Aneesh Rajaram, CEO, Vewd. “We’re proud to add them to the Vewd family and equally proud to have done this with Kaltura. Their fantastic team pulled everything together in record time. Together, we provide an easy, efficient path for content owners to add their app to the world’s largest connected TV ecosystem, fulfilling the mission of Vewd Snap – to accelerate development and distribution of OTT services everywhere.”