Advanced Television

Analyst: 40% US households own streaming media player

June 1, 2018

According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginning of 2018.

Parks Associates’ consumer data indicates

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Categories: Articles, Connected TV, Consumer Behaviour, Equipment, Markets, OTT, Research