Ocean’s 8 cast back Moments Worth Paying For
June 1, 2018
By Colin Mann
The all-star cast of Warner Bros Pictures and Village Roadshow Pictures’ action adventure Ocean’s 8, including Sandra Bullock, Cate Blanchett, Mindy Kaling, Sarah Paulson, Awkwafina, Anne Hathaway, and Helena Bonham Carter, feature in an exclusive trailer as part of the pro-copyright education body the Industry Trust for IP Awareness’s ‘Moments Worth Paying For’ campaign.
In the piece, created to combat film piracy, the cast members discuss the pros – and ‘cons’ – of the cinema experience, with the big screen, amazing sound, super comfy seats, popcorn and excitement making Ocean’s 8 a must-see experience at the cinema. The trailer sees the team devise an epic plan, proving that every ‘con’ has its pros.
The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. As with the others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, FindAnyFilm.com, which signposts legal content sources, so they can book, buy and watch at their convenience.
“It is always great to work together with The Industry Trust,” declared Josh Berger CBE, President & Managing Director, Warner Bros. UK and Ireland. “The educational work they do is important to the film industry and we are proud to play our part in the Moments Worth Paying For campaign, this time with the extraordinary cast of Ocean’s 8. We want audiences to get completely immersed in every twist and turn of this summer’s biggest heist movie and experience all the movie moments worth paying for in the way they are seen best of all – on the big screen.”
“Having the Ocean’s 8 cast come together to help deliver the Moments Worth Paying For message is truly thrilling and a massive endorsement on the important work the Trust does,” added James Gallagher, Senior Marketing Manager, The Industry Trust. “We’re delighted to be partnering with Warner Bros. once again and it’s great to see these amazing stars highlight the premium cinema experience in a fun and playful way. The latest round of our campaign effectiveness research shows that featuring key talent resonates strongly with audiences and results in a likely increase in cinema trips and spend in the category. As one of the must-see movies of the summer that appeals across genders and to core cinema goers, we’re hoping this trailer inspires audiences of all ages to go out and choose official film and TV!”
Ocean’s 8 comes to UK cinemas on June 18th, 2018.