b<>com’s first spin-off takes aim at location-based VR
June 5, 2018
Europe’s b<>com Technology Research Institute has announced the launch of its first ever spin-off, the VR experience development company Green Hill Studio, demonstrating proven success in one of its key objectives: transferring its innovative digital tech to market.
Green Hill Studio is an entrepreneurial project that came about as a result of a b<>com R&D project in the field of virtual reality. This innovation has huge potential for content creators, distributors and operators in the expanding Location Based Virtual Reality (LBVR) market.
“The LBVR market is in its infancy, but the outlook is promising: $1 billion by 2021 (Greenlight Insights). Green Hill Studio proposes to rejuvenate content, and offers shared experiences. Individual performance is no longer central to the game. We work exclusively on content that is suitable for all ages, which is far from true for the content currently offered in multi-user virtual reality,” says Thomas Boggini, President of Green Hill Studio and, until now, Head of the Immersive Interactions Laboratory at b<>com.
b<>com, a catalyst for investor-member innovation, has diverse sources of income (technology transfers, POC sales, licensing, etc.). The launch of Green Hill Studio is a great example of the flexibility of b<>com’s model, of the quality of the projects it works on and of its ability to launch new entrepreneurs.
“Transferring a useful, forward-looking innovation in line with our values and, even better, to a spin-off created by several b<>com employees, is greatly satisfying. The value proposition is even more beneficial given that the first client of this new company is one of our members. We’re proud of this new development that illustrates the viability of our organization and economic model. We wish Thomas and his team all the success they deserve and will be with them when they want it!” said Bertrand Guilbaud, CEO of the b<>com Technology Research Institute.