Channel 4, VICE sign VoD content deal
June 5, 2018
By Nik Roseveare
Channel 4 and VICE have announced a partnership that will see more than 900 hours of VICE’s long-form content available on Channel 4’s on-demand service, All 4.
Over 200 hours of new programming and more than 700 hours of content from VICE’s library, including premium international news and current affairs, and lifestyle and cultural programming will be available to view on-demand on All 4 in a VICE branded hub later this year.
Titles available on-demand will include documentary series Hate Thy Neighbour; travel documentary Gaycation; Michael K Williams’ Black Market (pictured); and returning global fashion series States Of Undress.
Alex Mahon, Chief Executive at Channel 4 said: “This is a phenomenally exciting and innovative partnership for Channel 4 and VICE which will create a compelling new hub for young viewers on All 4 and extend the reach of VICE’s content on a free platform.”
CJ Fahey, General Manager, VICE TV, EMEA & APAC added: “Channel 4 is a great partner for us in the UK – not only because we have similar audiences, but we are also equally committed to finding new voices, telling unheard stories and giving a platform to a diverse range of people and topics. We are delighted to be the first non-Channel 4 brand to have our own curated space on All 4. This partnership also allows us to further our commitment to increasing the reach of our content and finding new audiences on a range of platforms and windows.”
This partnership follows an initial third party licensing agreement between VICE and Channel 4 which saw four titles available on the All 4 platform for a limited time earlier this year.