Research and strategy consultancy MTM has announced the launch of MTM Sport, a specialist division focused on helping rights holders, federations and leagues, sports businesses, media and technology companies, and government and public-sector organisations.
The new division aims to help sports clients succeed in fast-moving, digitally-driven markets.
The division will be headed up by Ross Taylor, returning to MTM from the BBC, where he was Head of Audiences for BBC Sport and 5 live. Taylor said: “MTM has a tremendous track-record in the sports market and I’m delighted to have the opportunity to lead and grow the new division. We’re uniquely well positioned to help sports clients understand audiences, solve challenging business problems, and grow and develop their businesses. We can deliver complex projects, involving a wide range of disciplines, while remaining focused on fans. We have a dedicated focus on the sports sector – in-depth knowledge, passionate experts, and a global network of relationships. All of our projects are tailored to meet the specific requirements of individual clients, with no reliance on ‘off-the-shelf’ products.”
The division is already working with a wide range of leading sports clients and partners, in the UK and internationally, including Formula 1, BT Sport and Copa90