Advanced Television

La Liga, Samsung renew content deal

June 8, 2018

From David Del Valle in Madrid

Electronic manufacturer Samsung and La Liga have renewed their content agreement for the next three years.

The alliance will allow La Liga to integrate its content, brand and services into a number of Samsung devices such as mobile phones, virtual reality helmets and Artificial Intelligence apps.

“We are pleased with this agreement because Samsung will support our innovation commitment”, said Javier Tebas, president of La Liga.

“This is a great opportunity for Samsung as we will boost innovation within the sport improving the user experience”, added Celestino Garcia, Deputy President of Samsung Spain.

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