Spain: Small DTTs, regional pubcasters against TV duopoly
June 12, 2018
From David Del Valle in Madrid
Small DTT channels and regional public broadcasters in Spain are uniting to fight against the FTA duopoly of Mediaset and Atresmedia, who together claim over 85 per cent TV ad revenues and over 56 per cent of the audience share.
The DTT Association Television Abierta – formed by DKiss, Real Madrid TV, Vocento and Unidad Editorial – has invited FORTA, the regional pubcasters association, to enter into an alliance to combat the duopoly and also put pressure on Cellnex, the domestic broadcasting agency to reduce the fee for the DTT carriage.
They are angered by the fact they have to pay the same fee as the largest operators with fewer resources. On average they are paying €5.1 million per year for a SD channel and €7 million for a HD channel.