Tremor Video DSP launches 3-point brand protection plan
June 12, 2018
Tremor Video DSP, the programmatic video platform, has launched its three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s core components include ensuring brand safety, combating ad fraud and policing the supply chain. Tremor Video DSP says it believes no advertiser should have to settle for bot fraud, or worse, pay for non-human impressions and its brand protection plan comes with a Fraud-Free Guarantee.
The rapidly evolving digital video ecosystem is redefining the modern living room, while enabling brands to reach people in more personalised ways, across multiple screens, at scale. However, it raises challenges around transparency and supply quality with the high premiums of video attracting 64 per cent of all ad fraud activity.
“Tremor Video DSP’s plan is a step toward us buying programmatic video with confidence – knowing that they are making efforts to ensure that we are engaging real people through an accountable platform,” said Sarah Baehr, Co-Chief Investment Officer at Horizon Media. “By attempting to cover all bases, and not just one, Tremor Video DSP has reinforced their ongoing commitment to providing a secure environment for the delivery of ads.”
Advertisers are increasingly confronted with issues concerning brand safety and ad fraud and are now seeking solutions – in fact, over 57 per cent of marketers have increased their spending on channels that can prove they are brand safe. Tremor Video DSP’s plan builds on over 10 years of experience in delivering best-in-class video solutions and helps protect advertisers’ investment in video. The plan includes:
- Brand-Safe Delivery – Powered by contextual intelligence tools such as Grapeshot pre-bid brand safety verification, which uses machine learning to ensure only brand-safe supply is surfaced on all campaigns.
- Real-Time Fraud Verification – Excludes fraudulent inventory in real-time through verification partners such as DoubleVerify to ensure intelligent bidding, as well as pre-bid bot and site fraud blocking.
- Transparent Supply Chain – Includes a commitment to exclusively buy authorised inventory as per the IAB Tech Lab’s ads.txt protocol. In addition, Tremor Video DSP has been awarded the Certified Against Fraud Seal for full compliance with Trustworthy Accountability Group’s (TAG) Certified Against Fraud Program.
“We are delighted to recognise Tremor Video DSP with TAG’s Certified Against Fraud Seal, which demonstrates the rigorous steps taken by the company to fight fraud, protect the digital advertising ecosystem, and safeguard advertisers’ brands,” said Mike Zaneis, CEO of TAG. “We look forward to working with Tremor Video DSP to continue to advance these important efforts to build a safer, more transparent advertising supply chain.”
In conjunction with launching its three-point brand protection plan, Tremor Video DSP has announced the hiring of Kristin Marchesiello as the Associate General Counsel and Privacy Officer who will oversee all privacy related initiatives to further support compliance.
“Comprehensive brand protection must become the standard,” declared Abbey Thomas, CMO, Tremor Video DSP. “Every player in the ecosystem must work together to deliver on digital video’s promise.”