Following their May Bank Holiday convention, MCM Comic Con have revealed that out of the upcoming TV shows in 2018, fans were most excited about seeing Tom Clancy’s Jack Ryan, which will be hitting Amazon Prime in August. The series, starring John Krasinski in the lead role, was voted ‘Most Anticipated TV Series’ with 15 per cent of the vote, narrowly beating Marvel’s Cloak and Dagger (13 per cent) and Castle Rock (5 per cent).
When it came to upcoming movies in 2018, fans were most excited about seeing the animated superhero film, Incredibles 2. The survey commissioned by the pop-culture marketing agency Experience12, saw that the Parr family’s return to the big screen managed to beat Marvel’s upcoming Ant-Man and the Wasp, starring Paul Rudd and Evangeline Lilly as well as Tom Hardy’s anti-hero Venom.
When it came to entertainment viewing preferences, there were clear winners. Overall, SVoD platforms such as Netflix and Amazon Prime took 53 per cent of the audience, compared to TV On Demand on 27 per cent and Live TV, which has slumped to 14 per cent. When comparing the streaming platforms themselves, it’s unsurprising to see that Netflix took their lion’s share of the audience, taking 73 per cent, compared to Amazon’s 13 per cent and Now TV’s 4 per cent.
Chris Whittle, Experience12 founder and Managing Director said: “As a pop culture agency we are always looking for new ways to understand our audience so asking the true fans at London’s MCM Comic Con is a no brainer. Some of the findings simply reaffirm what we already knew, but having undertaken research at Comic Con for two years now, we’re starting to see some really interesting and unexpected trends developing which we’ll be sharing soon.”