Sony Crackle, a division of Sony Pictures Television, has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles.
“Nielsen and Sony Crackle are working together to shape the future of TV,” said Rene Santaella, SVP Operations & Business Planning, Sony Pictures Television. “With Nielsen Marketing Cloud’s reliable audience data and cross-screen addressable solutions, we can connect brands with viewers seamlessly wherever our premium ad supported TV content is streamed.”
Santaella added, “We are also very excited to bring connected television to the forefront of the advertising ecosystem and bridge the gap of addressability with highly coveted ‘console-first’ and psychographic streaming segments in the new living room. This is great for improving our clients’ campaign performance and creates entirely new reach opportunities for them.”
Nielsen Marketing Cloud provides Sony Crackle with direct access to a wide spectrum of Nielsen audience data, which can be custom-segmented to meet client needs. Advertisers will now be able to reach specific audiences across Sony Crackle content as well as the Sony Crackle Plus Network that includes Funimation and Sony Pictures Television Mobile Games.
“We are thrilled to be leading the charge in next generation television with Sony Crackle. Nielsen Marketing Cloud will help deliver better advertising experiences for its audiences no matter what device they are on,” said Nielsen EVP Damian Garbaccio. “Sony Crackle will be able to more effectively monetise its advertising inventory and acquire new customers by improving the cross-screen advertising experience across its content. It’s great for advertisers, and it’s even better for consumers.”