Videa, an online marketplace for automated television advertising, has released research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and TV Station Members and Reps, on the state of the TV advertising industry.
Key findings from the study, conducted from September 2017 – March 2018, include:
“These findings validate the magnitude of transformation underway not just at an organisational level, but also in relation to larger, growing advertising demands,” said Shereta Williams, President, Videa. “The shift underway is not unique to the TV industry – it’s applicable to the larger advertising ecosystem as a whole. Advertisers want more relevant and impactful engagements than ever before, and technology provides them that possibility. Platforms like ours are helping them do just that while providing greater transparency and enabling a higher ROI to help advertisers make the most of their overall investments.”