Eleven Sports is planning to launch two 24/7 HD sports channels in Portugal, as well as four pop-up channels that will be active for special events.
The new channels will start broadcasting on August 15th with the UEFA Super Cup final between Real Madrid and Atletico Madrid.
The monthly subscription will be around €10, with the possibility of discounts for an annual subscription.
Eleven Sports has already secured the rights of the UEFA Champions League as well as several European national football leagues (Spain, France, Germany, Belgium) and football cups (Germany, Belgium) for the Portuguese market.
Director general Danny Menken told Portuguese weekly Expresso that the company is already in negotiations with national broadcasters RTP, SIC and TVI because it has obligations to broadcast some of the UEFA Champions League matches free-to-air. However, he added that Eleven Sports has no intention to sublicense any rights.
Eleven Sports has already concluded a distribution agreement for its channels with cable operator Nowo and is now negotiating with the remaining operators for the resale of these contents, with Menken expecting to reach an agreement “in the coming weeks”.
The arrival of Eleven Sports will introduce competition in the sports channel segment in Portugal, until now dominated by pay-TV platform SportTV, which is owned by operators Vodafone, Meo and NOS together with Olivedesportos.