Videa receives US patent grant for ad technology

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Videa, an online marketplace for automated television advertising, has announced that its award-winning TV advertising system has been further recognised with a granted patent entitled: “Systems and Methods for Selecting Television Content Inventory and Predicting Available Inventory” from the United States Patent Office. This patent provides methods for using advertising traffic system data to automatically and predictively match available advertising inventory to potential buyers, among other areas.

“We are looking forward to building on this success and to providing increased innovation and transparency to all of our customers at a time when it matters most.”

Videa’s technology continues to help the media industry maximise the value of its inventory for advertisers at a time when marketers and advertisers are increasingly being pressured to demonstrate the value of campaign investments.

“This patent protects Videa’s unique technology that was pioneered three years back, which has not only consistently performed for our advertising and broadcast partners, but has been recognized by some of the most prestigious and industry leading organisations for its outstanding capabilities,” said Shereta Williams, President, Videa. “We are looking forward to building on this success and to providing increased innovation and transparency to all of our customers at a time when it matters most.”

On the heels of the patent grant, Videa has also won two prestigious industry awards, one for Best Campaign Management Platform of 2018 as part of the annual SIIA CODiE Awards and the other for Most Significant Newcomer in the 2018 ITVT Awards for Leadership in Interactive and Multiplatform Television. The CODiE Awards recognise companies producing the most innovative businesses technology products across the country, and around the world.

The ITVT Awards recognize the company that was the most significant newcomer/breakthrough player of the past year.

“Both of these accomplishments are momentous for Videa as they underscore the value our technology brings to the media agencies, TV stations and reps that utilise it,” said Brad Smith, SVP of Revenue and Operations. “It’s extremely gratifying to be able to provide tangible solutions to broadcasters and advertisers in an industry that I myself have served in for so long and see is ripe for change.”


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