Freeview is the only major UK broadcast platform which is growing its viewer base, according to official data included in Digital UK’s annual update.
Jonathan Thompson, Digital UK CEO, uses his introduction to the report to highlight another ‘tumultuous year’ for the UK media but also one in which the values of public service broadcasting, including independence, accountability and universal access have taken on greater importance.
The report highlights progress in Digital UK’s role leading development of Freeview which remains the UK’s most widely watched television service. Report headlines include:
Thompson commented: “We have good reasons to be optimistic about the future. Unlike most other established platforms which are struggling to maintain their share of the market and in some cases shrinking, the number of homes watching Freeview is growing. Now more than ever, we need to articulate a clear vision of Freeview’s role in the future of UK television…and in doing so we can achieve our goal of delivering the world’s best free TV service – easily accessible and available to all, with high-quality British programming front and centre.”