TVT, the global content services provider, has been selected by ITV, the UK commercial broadcaster, to provide a comprehensive content management platform for the UK and international markets. TVT will manage media logistics, content preparation and access services across all ITV’s platforms, linking closely with the ITV team and its partners to process more than 35,000 hours of content per year – including volumes being delivered in the UK to ITV Global Entertainment customers around the world.
Helen Stevens, Director of Broadcast & Content Operations at ITV, comments: “Being able to deliver the best possible experience for our all our viewers is vital for ITV and working with TVT to ensure that we have cutting-edge management of media distribution and access services across all our platforms is crucial to achieving that objective.”
Central to the deal is the inclusion of access services fully incorporated into TVT’s management of the UK content journey. A year after launching a new Access Services business unit led by Senior Vice President of Content Services David Padmore, a pioneer in the field, TVT will produce around 15,000 hours of subtitled content and 2,000 hours of audio description a year.