Advanced Television

Virgin TV serves up 4K Wimbledon finals

July 2, 2018

UK multiplay operator Virgin Media will be giving its customers the opportunity to watch the Ladies’ and Gentlemen’s finals from the Championships at Wimbledon in 4K Ultra High Definition through Eurosport.

Virgin TV customers with a V6 TV box will be able to watch both finals in Ultra High Definition for the very first time. Customers can watch the Ladies’ and Gentlemen’s finals at no extra charge through the TV home page or for Full House subscribers by pressing the red button on the Eurosport 1 and Eurosport 2 HD (Virgin Media channels 521 and 522). Customers will need a compatible 4K TV and a V6 box to be able to watch the finals in this quality.

“With ultrafast broadband speeds alongside our incredible V6 box, we are serving up an ace combination for our customers with Eurosport,” remarked David Bouchier, Chief Digital Entertainment Officer at Virgin Media. “Virgin TV customers can look forward to more top-quality 4K programming later this year.”

“Wimbledon is one of the great sporting events of the year, and we’re thrilled to have partnered with Virgin to offer customers both finals in Ultra HD 4K,” declared James Gibbons EVP, General Manager of UK / Ireland, Australia & New Zealand and Head of Commercial Development for EMEA, Discovery. “As the number one sport destination in Europe we connect passionate fans with their favourite sports, and this tennis season Eurosport is the best place to enjoy the action.”

Eurosport will be showing daily highlights from the All England Tennis Club for the duration of the tournament and will show Gentlemen’s and Ladies’ semi-finals and finals live.

This is the latest sport offering in 4K UHD for Virgin TV customers following the broadcast of the French Tennis Open from Roland Garros, also on Eurosport, as well as this year’s Champions League Final on BT Sport. Virgin Media is also currently trialling the BBC’s 4K Ultra HD World Cup stream.

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