Turner amplifies NBA engagement with Grabyo
July 10, 2018
Ahead of the 2017/18 NBA season, Turner Sports has joined forces with cloud-video specialist Grabyo to amplify the amount of real-time video highlights shared to its social platforms and to generate new revenue streams through branded content and sponsored posts.
Using Grabyo’s live clipping and editing tools the Turner Sports digital team has been able to maximise the amount of real-time content shared to Facebook, Twitter, Periscope and Instagram including @NBATV and NBA on TNT. During the playoffs, more than 2,000 clips have been shared from Grabyo to these social pages by the Turner Sports team.
The NBA is one of the most popular sports on social media. Millions of fans engage with more real-time clips and highlights every day. With Grabyo Turner can deliver every big moment from the NBA Playoffs as they happen, resulting in increased distribution, engagement and views – establishing TNT as the go-to channel for live NBA content.
Clips can have approved sponsor branding, attribution and post-roll bumpers added seamlessly for multiple sponsors. Turner has leveraged this capability by creating sponsorship campaigns on Twitter and Instagram for global partners including Cisco, EA Sports, Gatorade, Mountain Dew, Jordan, Boost Mobile and Verizon go90. By using Grabyo and the social platforms, Turner can deliver an engaging branded content experience for its sponsors.