From July 30th, UK multiplay operator Virgin Media will be adding the BT Sport 4K UHD channel to its top TV bundles at no extra cost.
The move follows Virgin Media reaching a new multi-year agreement to continue bringing all of the sporting action from BT Sport to Virgin TV. This includes all 351 UEFA Champions League and UEFA Europa League games alongside 42 live Premier League matches, the FA Cup, European Rugby Champions Cup, Boxing, MotoGP and much more. For the first time on Virgin TV, many of these major sporting events will also be shown in 4K Ultra High Definition.
BT Sport 4K UHD will be included in Virgin TV Full House and VIP bundles, while Virgin TV customers already taking BT Sport will get the channel automatically added at no extra cost. To enjoy this selection of sport, a Virgin TV V6 box and compatible 4K UHD television will be required.
New and existing Virgin TV customers taking Player or Mix bundles will be able to add all BT Sport channels, including 4K UHD, to their package for £18 per month.
The BT Sport pack features four core channels – BT Sport 1, BT Sport 2, BT Sport 3 and BT Sport ESPN. HD versions of all BT Sport channels will continue to be available alongside access to BT Sport on the move through the Virgin TV Go mobile app.
“Virgin TV is all about offering the best sporting action in one place,” commented David Bouchier, Chief Digital Entertainment Officer. “We’re now taking the experience one step further. We’re bringing our customers even closer to the action by showing top sporting events in the very best 4K Ultra HD picture quality. It’s the next best thing to actually being in the stadium – so the grass is quite literally getting greener for Virgin TV customers.”
“We are delighted to be building on our successful partnership with Virgin Media, extending our carriage deal and adding great new features like UHD,” added Tony Singh, Content and Business Development Director, Consumer at BT. “BT Sport was the first broadcaster in Europe to launch a live UHD sport channel and we are thrilled that Virgin customers will now be able to enjoy our best coverage of our best events.”