Advanced Television

Study: Live TV no longer 1st viewing choice

July 16, 2018

According to findings from Decoding the Default, the annual study by Hub Entertainment Research which tracks the TV sources US consumers consider their go-to viewing platform, there is a continuing increase in multiple platform use and a steady move away from live TV as a default source.

Highlights from the study:

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Categories: Articles, Broadcast, Catch Up, Consumer Behaviour, FTA, OTT, OTT, Pay TV, Premium, Research, VOD