The International Champions Cup (ICC) has partnered with video tech specialist Grabyo to provide its global media teams with the tools to share in-play video highlights, whilst activating campaigns for sponsors and brand partners during this summer’s tournament.
Now in its sixth edition, the ICC, owned and operated by Relevent, is a key event in the global soccer calendar. The ICC has teamed up with Grabyo to increase the amount of content shared through its social and digital channels, including the creation of new, digital-first live programming using Grabyo Producer. ICC’s digital teams in the United States, Singapore, Switzerland, Sweden, Spain and Austria will use Grabyo to amplify distribution of live streams and real-time highlights across social platforms.
The partnership will allow the ICC to work with sponsors and brand partners during the competition to provide new revenue streams and engagement through social video distribution. Grabyo provides a streamlined workflow for sharing branded content to Facebook, monetizing clips with in-stream Twitter ads and through YouTube Content ID. The ICC will be able to monetize clips in seconds from anywhere in the world.
This year, the ICC will also be creating exclusive live content in and around the matches. This will include pre and post-game shows broadcast live on social channels to further drive engagement around the competition. With engagement peaking during live games, these ancillary broadcasts will be another chance to distribute ICC content globally, further expanding its audience.
“We are excited to be partnering with Grabyo for the ICC this year, it’s important for 18 of the best clubs in the world playing 27 matches across the United States, Europe and Singapore, to have the best available tools for publishing video content in real-time,” stated Max McGonigle, Manager of Marketing Solutions at Relevent. “This year the ICC is looking to drive more engaging, fan-first content, in and around each match. Using Grabyo we can leverage each social platform to create new live experiences for our global audience, while also integrating sponsorship in a meaningful way.”
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