MUTV expands on connected platforms
July 17, 2018
Manchester United has announced the expansion of the club’s official network MUTV by confirming its availability on four new platforms: Amazon Fire, Apple TV, Xbox and, soon, Roku.
This continued expansion provides MUTV access to a new demographic of the club’s fanbase in the US and selected countries across Europe, Asia, Australia and Africa.
Existing subscribers to the MUTV app and web platforms can access these new platforms for free via a universal login feature, which allows the same credentials to be used across several devices.
Manchester United’s CEO of Media, Phil Lynch, commented: “The continued expansion of MUTV and the launch on these platforms expands our reach, opens up new audiences, and provides millions of fans access to our award-winning on-demand and linear programming, without having to leave their set-top box environment.”