QYOU Media has extended the reach of its HUD format by introducing HeadsUpDailyTV on IGTV, Instagram’s TV platform launched in June. IGTV aims to deliver long-form formats optimised for mobile viewing to its global user base.
Launched last year, HUD is the destination for all things relating to eSports and video game culture and already reaches 500,000 viewers. Each daily episode of HUD includes a line-up of guests – from eSports professionals to game developers and popular streamers on YouTube and Twitch – to discuss tournament recaps, eSports top plays, and all of the hot topics in the world of gaming. New episodes will be available on IGTV each
“Esports is a growing phenomenon and one that HUD has a leading edge on as one of the major sources of entertainment and news surrounding the players and tournaments. HUD is most popular with younger, mobile-first audiences and therefore bringing the format to channels like IGTV is crucial to expanding the audience reach. Instagram just hit 1 billion active users this month, providing huge potential to grow the HUD audience and drive sponsorship opportunities in the future.”
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