Advanced Television

MoMedia takes on Aardman apps; BT TV deal

July 18, 2018

MoMedia, the digital distribution service-provider, has announced its move into app distribution that comes on the back of a licence deal with Aardman for several of the UK animation powerhouse’s popular titles, including Wallace & Gromit’s Cracking Contraptions, Morph Shorts, Shaun the Sheep’s Mossy Bottom Shorts and select clips from Aardman’s new AardBoiled venture. Under the deal, these brands will be distributed to Roku, Amazon Fire and Apple TV via MoMedia designed and managed Aardman and Aardboiled apps.

MoMedia has also closed a deal with BT for children’s content. The UK telcom giant’s SVoD platform, BT TV, has licensed Badanamu, Asia’s leading pre-school education franchise, and The Grossery Gang, the latest hit show from Shopkins creators Moose Toys. Another significant Asian content deal will see kids’ popular kids’ entertainment brand Pinkfong distributed on iTunes and Google Play.

Lucas Bertrand, CEO of MoMedia, said: “Building, managing and distributing apps is pivotal to our mission of offering our clients an end-to-end digital distribution solution, and ensuring clients content gets onto every device their audience prefers, whether that is via the big global tech co’s including Netflix, Amazon, Apple, Google and Facebook or the key local players from Sky and BT in UK to iQiyi and Youku in China. That strategy also informs our licensing activities where we look for both TV and digital first brands. We are seeing great success with brands that have grown massive digital audiences and can now translate to TV and visa versa.’

Among the major players to have entrusted their digital distribution to MoMedia is Endemol Shine, which is set to launch the latest season of its animated comedy Simon’s Cat. MoMedia will roll out the third series of the web sereis across Apple’s iTunes, Goggle Play and Amazon in time for the summer holiday season. MoMedia handled the digital distribution of seasons one and two of Simon’s Cat, helping to drive the series into the number-one spot in five of the six iTunes stores.

Categories: Articles, Premium, VOD