Liberty Global has announced that, effective September 1st, Severina Pascu will become Chief Executive Officer (CEO) of UPC Switzerland. She will succeed Eric Tveter, who will assume the role of Chairman of UPC Switzerland and, with the pending sale of UPC Austria, will continue to oversee Liberty Global’s Eastern European operations as CEO.
Pascu is a 10-year veteran of Liberty Global, having served as Chief Financial Officer for UPC Romania, CEO of UPC Romania, CEO of Liberty Global’s Eastern European platform and currently Chief Operating Officer of UPC Switzerland. She will report jointly to Mike Fries, CEO of Liberty Global, and Eric Tveter and will join the executive leadership team.
Fries said: “I am thrilled to have Severina take the helm in Switzerland. She will lead a focused and dedicated operating team in the Swiss market building on a proven track record of delivering value to customers and shareowners at every stop in her 10-year career with us. At the same time, Eric will bring critical focus to our strategic planning and stakeholder relations in Switzerland, as well as continued leadership in our Eastern European operations as we prepare for the closing of the Vodafone transaction and evaluate our opportunities in this region.”
Pascu said: “I’m very excited about the opportunity to bring my energy and operating experience to our business in Switzerland. We have a long track record of innovation and growth in this market, and I’m certain we have the networks, products and passion to build on our leadership position in one of Europe’s most advanced digital markets.”