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Walmart plotting SVoD service?

July 18, 2018

US retail giant Walmart is reportedly considering a move into the SVoD market to take on the likes of Netflix and Hulu, according to a report by The Information.

The report suggests Walmart is considering introducing a streaming-service priced at $8 per month (less than Netflix) as well as launching a free, ad-supported model.

Netflix and its nearest rivals “are seen as more popular with people on the East and West Coasts of the US,” according to a unnamed source quoted by The Information, and Walmart believes there’s an opportunity to roll out a cheaper service for consumers “in the middle of America”.

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