Advanced Television

41% of streaming device owners use daily

July 25, 2018

Parks Associates has published research showing streaming media players are the most frequently used Internet-connected entertainment device, with 41 per cent of owners using their players daily or almost daily. Only 34 per cent of smart TV or smart PVR/DVR owners use these devices daily.

The firm’s 360 Deep Dive: Streaming Device Use and Setup in the Connected Home report shows that among consumers who say their streaming media player is their preferred device for accessing online content, they report spending 10.4 hours per week watching online video content on this device.

“The smart TV is the most commonly used Internet-connected entertainment device, and it is the device most commonly associated with pay-TV services, but when looking specifically at device owners, consumers are spending more time online with their streaming media players,” said Kristen Hanich, Research Analyst, Parks Associates. “Sixty percent of households that have at least one internet-connected entertainment device own multiple devices – their viewing habits often vary by device as well as by room, with some devices and rooms over-indexing in terms of content type watched.”

The research shows that owners of smart TVs spend 9.8 hours per week watching pay-TV content and streaming media player owners watch content from online services 10.4 hours per week.

Additional data from the research reveals:

  • While almost half of US broadband households own a gaming console, only 37 per cent of households actually connect that device to the internet.
  • 44 per cent of US broadband households connect a smart TV to the internet, while 53 per cent of households own this product.
  • Over 34 per cent of streaming media player owners now own an Amazon Fire TV, up from 28 per cent in Q1 2017.

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