Advanced Television

France: 21m (+25%) watch World Cup final

July 25, 2018

During the World Cup, French TV viewers enthusiastically gathered together to follow their team’s progress through the competition, be it out of home or at friends’ or family’s places.

In public places, bars and restaurants, more and more big screens sprang up as the competition progressed. On average, these screens generated 15 per cent in additional audiences during the first five matches played by France, and these extra viewer numbers rose gradually to 25 per cent on the day of the final. These figures mirrored the exceptional nature of the event itself.

Additionally, the football was being enjoyed on TV at home among friends and family; and the number of people coming over kept on growing as the national squad progressed. Indeed, the France-Croatia final brought together a total of 20.9 million TV viewers (excluding public places, bars, restaurants, etc..) of whom 15 per cent were guests, compared to 6 per cent for the competition as a whole.

Categories: Articles, Consumer Behaviour, Research