Digital Catapult and Arts Council England today announce the projects successful in achieving further funding from Creative XR, a programme dedicated to supporting the development of virtual reality (VR) and augmented reality (AR) products and their application within the creative industries.
Five projects will receive a total of £350,000 in funding, alongside match funding and support from a range of createch (creative technology) and cultural organisations. The funding provided by the programme is supporting the development of the UK’s VR industry, which is expected to grow by 76 per cent to reach £801 million by 2021, making it the largest and fastest-growing VR industry of any country in EMEA.
Following a first round which saw 20 teams develop prototypes, the latest round of investment will enable the five teams to further develop their projects, making them publicly available and taking the CreativeXR programme and the selected teams to the next level.
CreativeXR has allowed content creators to focus on R&D and develop risker projects aimed at the arts and culture space. Designed to raise artistic and technical ambition, the programme has enabled the development of new skills, tools and business opportunities. Teams have been given workshops and marketplace events with industry leaders as well as access to Digital Catapult Immersive Labs in London, Brighton, North East Tees Valley and Belfast.
The successful projects all use immersive technologies, combined with a range of traditional storytelling techniques such as documentary, poetry and theatre to provide audiences with unprecedented cultural experiences. The funded projects are:
“Applicants to CreativeXR presented us with an incredible level of creativity and innovation, narrowing these down to a final five was not easy,” said Jeremy Silver, CEO, Digital Catapult. “The value of taking these projects to full production will be both in surfacing new creative approaches and ways of working, but also in stimulating commissioners and giving confidence to investors in this new medium, where the UK has such world leading strengths. Digital Catapult and Arts Council England are working together to help develop this new sector for the UK creative industries.”
Francis Runacres, Executive Director of Enterprise and Innovation at Arts Council England, said: “At the Arts Council, we’re thrilled to see the cross-sector partnership between ourselves and Digital Catapult come to fruition through five final projects. Each of the five organisations are developing cutting edge, immersive content, and are illustrating what the UK can contribute to this growing global market. In time, we look forward to audiences enjoying the immersive experiences that they are creating; connecting with art, history and culture in ground-breaking new ways.”
Over 1,000 teams registered their interest in CreativeXR when the programme launched last October, with 250 submitting proposals for the Open Call. This pool was narrowed to a final group of 20 invited to showcase their projects to partners including Google, BBC and Sky. The programme has been developed by Digital Catapult and Arts Council England with support from Innovate UK, and in association with Immerse UK.