Mixed fortunes for Mediaset and Atresmedia
July 27, 2018
From David Del Valle in Madrid
The two largest private TV groups in Spain, Atresmedia and Mediaset, achieved varying financial results in the first half of the year, mainly as a result of the fragility of TV advertising.
Atresmedia saw its profits fall by 18 per cent to €69.2 million versus €84.2 million last year. Total revenues were flat with €550.6 million, the same as last year’s, with an EBITDA of €101.3 million, down 13.1 per cent. TV revenues amounted to €513.8 million, from which €443.4 million came from advertising.
Atresmedia managed an average audience share of 26.7 per cent and an advertising share of 41.6 per cent.
Meanwhile, Mediaset Spain increase its profits by 10.6 per cent to €72.1 million in the first half of the year. Total revenues amounted to €278 million, up 3.8 per cent, out of which €265.4 million came from advertising. EBITDA was €91.9 million, up 5.8 per cent on the same period last year.
Mediaset had an average audience share of 29.1 per cent (Tele 5 made the most with 14.2 per cent followed by Cuatro with 6.4 per cent) and an advertising share of 43.6 per cent.