Travelxp 4K/HDR cracks Canada
July 27, 2018
By Chris Forrester
India’s fast-expanding all-4K channel, Travelxp has launched on Canada’s TELUS Optik TV system, and with its content in the improved ‘better pixel’ High Dynamic Range (HDR) method.
Prashant Chothani, CEO Travelxp, said, “We are delighted to launch Travelxp 4K as the first 4K HDR channel of Canada on the reputed TELUS Optik TV platform. Canada is a large and important market with a highly evolved audience which is known to be amongst the largest spenders on international travel. We feel privileged to enter so many wonderful TV homes in Canada, thanks to our partnership with Telus Optik TV. We hope to add to their wanderlust with our unique, exclusive, premium and 100% originally-produced travel content presented in 4K HDR quality for an unmatched experience.”
Stuart Smitherman, President of Vivicast Media, which is distributing the channel, said, “We are excited to join with TELUS Optik TV for the Canadian launch of Travelxp 4K, the world’s first 4K HDR channel with 100% exclusive programming delivered in stunning 4K. Through the network’s new partnership with TELUS Optik TV subscribers can view Travelxp 4K’s content in full 4K High Dynamic Range for a viewing experience that is truly unmatched.”
Travelxp HD launched in Singapore on the StarHub network and before that, in end-April, Travelxp had launched on UK’s largest platform Freeview. All shows on the channel are original in-house productions, filmed across 53 countries with multi-cultural hosts..