BT has reportedly lost the rights to broadcast NBA basketball and UFC after walking away from the bidding contest.
“We won’t bid any more than the rights are worth to us,” a spokesperson for BT told the BBC.
The move comes just weeks after BT lost the rights to Italian Serie A football.
The firm spends around £1 billion a year on sports rights, such as Premier League and Champions League football, a sum which some investors have criticised.
BT’s sports channels will continue to show NBA coverage until the end of October and UFC until December 3rd.