MOBITV, a global player in application-based pay-TV video delivery solutions, has announced more than 50 customers, including All West Communications, Arvig, ATMC (Atlantic Telephone Membership Corporation), Dalton Utilities/OptiLink, Elevate Fiber, Fidelity Communications, Greenlight Community Broadband, MetroNet, Nex-Tech, Nortex Communications, RiverStreet Networks, and USA Communications, leveraging the Company’s MOBITV Connect platform. These customers represent a total subscriber base of approximately one million across the US.
Many pay-TV operators would love to compete with a modern app-based approach to their video services but face large investments to upgrade their existing headend infrastructure. Through the MOBITV Connect Platform, operators can transition their network’s video delivery system to an extendable IP-based approach that includes on-demand, live TV, catch-up TV, network DVR, and recommendations. The agile and customisable platform is now the catalyst for these pay-TV providers to be live and in-market in their respective regions. Their subscribers will enjoy TV on the devices they love, while operators no longer have to absorb the high cost of constantly replacing legacy set-top boxes for the home.
“It is becoming apparent that app-based TV is the future for delivering pay services. In a world where video is growing increasingly competitive from OTT offerings, operators must reduce the expense and overhead associated with pay-TV,” said Charlie Nooney, CEO and Chairman of MOBITV. “Given that we are a software-based solution that provides both in-network and managed service options, we provide a level playing field for operators in terms of cost and, equally important, we allow them to take a leadership role in the user experience.”
The MOBITV Connect managed solution will offer Pay TV subscribers the benefit of a modern user experience enabled across popular streaming devices, while supporting the operator’s unique content lineup, content policies, branding requirements, billing, authentication, and more. With secured streaming delivery rights from major media brands, MOBITV is now authorised to ingest content once and deliver it in an app-based framework to multiple operators. The platform is turn key and can be deployed within 90 days.
“Sustaining our legacy cable TV architecture has become cost prohibitive while the experience it provides our customers struggles to satisfy expectations,” said Jody Heustess, Vice President, Marketing & Customer Care at ATMC. “MOBITV, we feel, gives us a platform by which we can meet our customers’ demands without the need for constant high cost capital investments.”
MOBITV hopes to continue to deploy in-network and managed solutions of the MOBITV Connect platform to more cable operators, and others, by the end of the year.